{"id":1504,"date":"2023-04-19T08:31:43","date_gmt":"2023-04-19T08:31:43","guid":{"rendered":"https:\/\/3hpartners-consulting.com\/?p=1504"},"modified":"2023-04-19T08:31:43","modified_gmt":"2023-04-19T08:31:43","slug":"la-data-monetization-cose-e-come-funziona","status":"publish","type":"post","link":"https:\/\/3hpartners-consulting.com\/it\/la-data-monetization-cose-e-come-funziona\/","title":{"rendered":"La Data Monetization: cos&#8217;\u00e8 e come funziona"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h4>La <em>Data Monetization<\/em> \u00e8 il processo attraverso il quale le aziende generano ricavi vendendo i dati raccolti dalle loro attivit\u00e0 e dai loro clienti.<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;2%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; overflow=&#8221;visible&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_position=&#8221;default&#8221; animation_type=&#8221;default&#8221;][vc_column_text]Questa pratica sta diventando sempre pi\u00f9 diffusa, poich\u00e9 i dati possono creare valore sia alla domanda (gli acquirenti dei dati) che all\u2019offerta (i venditori dei dati).<\/p>\n<p>Nel 2022 il valore di mercato della <em>Data Monetization <\/em>\u00e8 pari a circa 2.9 Mld$ ed \u00e8 destinato a crescere fino a raggiungere i 7,3Mld$ entro il 2027 con un CAGR del 19,5% (Fonte: Marketsandmarkets, 2023).<\/p>\n<p>In Italia, tuttavia, il mercato della <em>Data Monetization<\/em> \u00e8 ancora acerbo e in fase di espansione. Ad oggi i leader di mercato sono le aziende TELCO, grazie alla capillarit\u00e0 delle SIM e alle informazioni fruibili dalle aziende clienti (sia private che istituzionali)[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]Nello specifico quando si parla di <em>Data Monetization<\/em>, i principali attori sono:<\/p>\n<ul>\n<li>I fornitori dei dati (coloro che mettono a disposizione i propri dati)<\/li>\n<li>I processori dei dati (coloro che raccolgono e rielaborano grandi quantit\u00e0 di dati)<\/li>\n<li>Gli acquirenti dei dati (coloro che comprano i dati per diversi utilizzi)<\/li>\n<\/ul>\n<p>Nel mercato attuale, quando si parla di dato, si intende il dato elaborato, cio\u00e8 quello che permette a colui che lo acquista di prendere alcune decisioni manageriali importanti.<\/p>\n<p>Alcuni esempi possono essere le catene commerciali che utilizzano i dati di pedonalizzazione forniti dalle aziende TLC per identificare le zone pi\u00f9 adatte all&#8217;apertura di nuovi negozi. Altro esempio possono essere le banche che utilizzano i dati di pedonalizzazione per la programmazione delle ricariche dei bancomat su strada. In alcuni casi anche soggetti istituzionali (es. Comuni) hanno acquistato i dati di pedonalizzazione combinati con i dati meteo per offrire un servizio di sicurezza ai cittadini migliore.<\/p>\n<p>Un aspetto non trascurabile di questo tema \u00e8 chiaramente quello regolatorio. Infatti tutto ci\u00f2 che riguarda la <em>Data Monetization <\/em>(ma anche i dati in generale) \u00e8 stato strettamente regolamentato a livello europeo tramite il GDPR (General Data Protection Regulation). Tale regolamento rappresenta un fattore cruciale nella<em> Data Monetization<\/em>, poich\u00e9 le aziende devono rispettare una molteplicit\u00e0 di vincoli per la raccolta, elaborazione e vendita dei dati. Nel caso delle TLC, per esempio, il dato \u00e8 sempre anonimizzato e le info desumibili non vengono mai utilizzate per scopi di <em>marketing<\/em> direttamente indirizzati al consumatore finale.<\/p>\n<p>La <em>Data Monetization <\/em>rappresenta dunque una grande opportunit\u00e0 per le aziende per trarre valore dai dati raccolti, ma questo richiede una capacit\u00e0 di elaborazione non banale e il rispetto di vincoli regolatori stringenti.<\/p>\n<p>Nel futuro solamente quelle aziende che saranno pronte a sviluppare innovativi modelli di business, potranno sfruttare appieno il potenziale dei dati e generare nuovi flussi di ricavi.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;4%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text] La Data Monetization \u00e8 il processo attraverso il quale le aziende generano ricavi vendendo&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[],"class_list":{"0":"post-1504","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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