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Launch of a new innovation platform for the development of Go to Market models

The project was developed between Italy and the United States, involving the client team from the initial phases in a new methodology of scouting the needs (Jobs to be Done) of customers through frequent market touches. Such iterations have allowed the codification the right GTM of a new service and the growth of the Lean Testing culture in the management

3H implemented solution

Objectives

Supporting the creation of an innovation platform and developing a new Go To Market approach for a new strategic positioning

Objectives

Supporting the creation of an innovation platform and developing a new Go To Market approach for a new strategic positioning

Launch of a new innovation platform for the development of Go to Market models

The project was developed between Italy and the United States, involving the client team from the initial phases in a new methodology of scouting the needs (Jobs to be Done) of customers through frequent market touches. Such iterations have allowed the codification the right GTM of a new service and the growth of the Lean Testing culture in the management

3H implemented solution

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