Launch of a new innovation platform for the development of Go to Market models
The project was developed between Italy and the United States, involving the client team from the initial phases in a new methodology of scouting the needs (Jobs to be Done) of customers through frequent market touches. Such iterations have allowed the codification the right GTM of a new service and the growth of the Lean Testing culture in the management
3H implemented solution
Objectives
Supporting the creation of an innovation platform and developing a new Go To Market approach for a new strategic positioning
Objectives
Supporting the creation of an innovation platform and developing a new Go To Market approach for a new strategic positioning
Launch of a new innovation platform for the development of Go to Market models
The project was developed between Italy and the United States, involving the client team from the initial phases in a new methodology of scouting the needs (Jobs to be Done) of customers through frequent market touches. Such iterations have allowed the codification the right GTM of a new service and the growth of the Lean Testing culture in the management
3H implemented solution
