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Strategic feasibility of the market introduction of a new digital service related to domestic heating

The project was developed between Italy, France and Romania, defining the various stakeholders involved in the value chain and their needs. Lean Testing then verified (through the simulation of attempted sales of a product still being launched), for each stakeholder, the assumptions of value (e.g. pricing, technological configurations, sales speech, payment methods, …) and the necessary improvements to the sales model (from selling a product to selling a service related to the well-being of the user) to convey it in the best possible way

3H implemented solution

Objectives

Validating the strategic feasibility of introducing an innovative digital service related to domestic heating and the related cultural transformation needed, both on the final customer side and on the sales channels

Objectives

Validating the strategic feasibility of introducing an innovative digital service related to domestic heating and the related cultural transformation needed, both on the final customer side and on the sales channels

Strategic feasibility of the market introduction of a new digital service related to domestic heating

The project was developed between Italy, France and Romania, defining the various stakeholders involved in the value chain and their needs. Lean Testing then verified (through the simulation of attempted sales of a product still being launched), for each stakeholder, the assumptions of value (e.g. pricing, technological configurations, sales speech, payment methods, …) and the necessary improvements to the sales model (from selling a product to selling a service related to the well-being of the user) to convey it in the best possible way

3H implemented solution

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